Or are they strictly for business purposes?
Dear Authentic Introvert,
How often do you receive calls that are unnecessary from a business point of view?
I am not referring to those sales calls that are intended to sell you things you don’t want.
I am asking about those calls that you receive from friends and family just to check on you or for friendly banter.
And how often are you the one making those calls?
Not very often, I believe, looking at how busy we are with our routines and work engagements.
I was forced to think about this a while ago.
A friend casually remarked during a discussion about business that I must stop wasting my time on those pointless calls.
I didn’t think much of it then, but I started reflecting on that discussion this morning when a thought made me chuckle.
I don’t easily take phone calls from unknown people – thanks to my introversion, but I also don’t take calls from certain people I do know.
In fact, I dread those calls for the simple reason that whenever these people call, it’s about something they need.
And ironically, the friend who was advising me, unbeknownst to him, happens to be one such caller.
Businesspersons may pride themselves on strictly making only business calls, but I believe this is very sad.
When the phone reached everybody’s pockets, we were all so excited about how we can now stay connected round the clock.
But over time, we lost touch with that part of ourselves.
Today, phone calls have become selfish and so have we.
Exchanging pleasantries as the call begins has become such a cliché that it’s actually the time when we’re trying to guess what the caller wants.
What most people don’t understand is the most purposeful calls are the ones made without a purpose.
You just want to talk to a friend for no reason, so you call them right away.
How lucky are such people who still receive such calls! (I do.)
And if somebody thinks it’s a waste of time, there is something terribly wrong with their way of thinking.
Besides, deep relationships are a need not just for humans but also for thriving businesses.
Because no matter what we believe, we do value genuine connections at our cores.
And this is the emotion successful businesses like Amazon tap into.
They make customers feel valued.
Why else would we receive birthday wishes from our banks?
Therefore, if you’ve stopped making or receiving such pointless calls, I highly recommend you start working on them right away.
Key Takeaway:
Make calling your friends and family for no reason a priority.
They fulfill a need that goes deeper than any other.
Will wait for your call,
Sachin Sharma
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